- Base your price on how much you need to earn and how many sessions you actually deliver – not on the cheapest trainer in town.
- Packages of 5, 10 or 20 sessions come with a small discount for paying upfront, and an expiry date.
- Write your cancellation policy before you sell your first package. For example:
- Cancelled at least 24 hours ahead – the session stays in the package.
- Late cancellation – the session is deducted from the package.
- No-show without notice – the session is deducted from the package.
- Illness – you can make an exception once per package.
Start with how much you need to earn
Most trainers start by copying the price of someone nearby. The problem is that you don't know their costs, how many hours they train or whether they can live on it. Start with your own numbers instead.
- Monthly income goal – how much you want to earn before tax.
- Monthly costs – gym rent or floor fees, insurance, equipment, courses, phone, travel.
- Sessions you actually deliver – count paid hours only. Travel, planning, messages and cancellations take more time than you think.
Then: (income goal + costs) ÷ paid sessions per month = your minimum price per session. For a more precise figure, use the earnings simulator.
| Example: income goal | $4,000 |
| Monthly costs | $1,200 |
| Paid sessions per month | 80 |
| Minimum price per session | $65 |
It's only an example – plug in your own numbers. The result is your floor, not your final price.
Work out your price or session count
Choose what you want to find out and enter your numbers. Everything updates instantly.
$5,200 a month ÷ 80 sessions
Income before tax. This is your floor – check prices in your area too.
Check prices in your area
Prices vary by country, city and gym. Look at 5–10 trainers who work with clients similar to yours: their websites, gym price lists and social media profiles. Note the single-session price and how they sell packages. If your floor is well above local prices, look at your costs or your number of sessions first.
Set your single-session price
Your single-session price should sit above your floor. A one-off session is the most work for you: more messages, more back-and-forth and a higher risk of cancellation. It's fine for it to be your most expensive option – that's exactly what makes packages good value.
Turn it into packages
A session package is a block of sessions paid upfront. The client gets a better price, you get more predictable income and clients who turn up regularly. The most common sizes:
- 5 sessions – a small discount, good for trying you out.
- 10 sessions – the most popular size for regular clients.
- 20 sessions – the best price for your most loyal clients.
Keep discounts sensible. The bigger the package, the bigger the discount – but the price per session should never drop below your floor.
Package price calculator
Enter your single-session price and choose the package size.
Rounded to whole amounts. Compare the result with your minimum price per session.
Add a few simple rules
Packages work best with a few clear rules that you send the client in writing when they buy:
- Expiry – for example, 10 sessions within 3 months. That keeps clients coming regularly.
- Cancellations – how far in advance a session can be cancelled without losing it, and what happens with a late cancel or no-show.
- Payment – the package is paid before the first session (or however you agree).
Keep track of your packages
Selling packages isn't the hard part – the hard part is knowing how many sessions each client has left, who has paid and whose package is about to run out. A notebook or a spreadsheet works for a few clients; after that, it gets messy fast.
When to raise your prices
Good signs it's time: your calendar is full, new clients are waiting, your costs have gone up or you've gained new qualifications. Tell existing clients in advance and let them finish their current package at the old price.
FAQ
Should I put my prices on my website?
It saves time for you and the client – anyone who gets in touch already knows what to expect. If you'd rather not, at least show a "from" price.
How big a discount should a package have?
Big enough that the package is clearly better value, while the price per session stays above your minimum. Try a few options in the calculator above.
What if a client doesn't use all their sessions before the package expires?
Decide before you sell and put it in your rules – for example, a one-off extension for illness or vacation.
